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FIRST TRADE SHOW PRESENCE IN SHANGHAI

Friday, 04. August 2017

The HAWLE brand had several premiers:

For the first time it presented itself at an Austrian foreign trade office group stand in the IE Expo trade show in Shanghai (China) held in early May. The aim was to show the reliability and technological leadership of the Hawle products and to make these accessible to potential customers from China seeking durable and reliable products.
With this trade show presence it was possible for the first time to obtain direct feedback on the HAWLE products from Chinese trade show visitors and this was thoroughly positive. The HAWLE brand is highly valued in Chinese professional circles. An important advantage, on which to base a more intensive development of the Chinese market.
To be as “close” as possible to the market and have the best possible grasp of customer needs, long-standing partners were used as translators and “eyes and ears” at Mr Christian Klingsberger’s trade show stand (Regional Business Manager of New Markets). They attended internal trainings in Vöcklabruck and Frankenmarkt in advance and were thus best prepared for a successful trade show presence.

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